Brand design is a huge indicator of what services your company offers, what type of product you sell or what type of industry you’re in. That’s why its absolutely essential to have a professional, dedicated designer who will make sure your customers are understanding of your brand and it’s memorable for all the right reasons, heres an idea of some design traits that may sound appealing but will not appeal to customers at all…
1. Too Much Colour –
‘Colours great?!?!’ is usually what people say when faced with this information and YES colour is a great tool when used effectively, however if it’s used to over compensate for a bad design then colour can be your worst enemy. An example of this is most logo’s today, can you think of a logo that has more than 3 bold, bright colours? There maybe an odd exception such as Burger King but the rule still stands for a large portion of todays designs.
2. A Terrible Font –
Font is where the human eye is drawn to first, with text constantly stealing an images lime light. This is because we are drawn to the text placed in front of us, which is great for text based fonts that have no images what so ever BUT it also means a lot is riding on your designer’s choice of font. A font that fits a beauty salon would not be the same font that would fit a technology repair store, or a building firm. The correct font choice is crucial to engaging your customers and new clients being able to understand what industry you’re in from the get go.
3. Extra Wording & Detail –
In a similar boat to font choice, the words used in your logo are just as important. Again as the eye is drawn to text it means the font & what is written will be seen first, if your logo designs have a massive amount of unnecessary text within them, it means confusion for the viewer. Details can have the exact same reaction, say if you add a fiery background to your logo, with a heavy font and contact information, this could be too busy for anyone to recognise and remember. They may remember it, but for all the wrong reasons. Text with images layered into the shapes are less distracting but when printing in black and white its harder to differentiate details.