Myths of SEO

Getting your website to the top of Google search pages is a business’ dream, people from all over seeing your name right at the top of the pack… BUT what does it take to get there? And why should YOU take an interest in how your company’s SEO campaigns are handled?

1. Expecting INSTANT Results –
An instant SEO result indicates a rushed effort, as a quality campaign takes time and means constant research. There is no quick fix or formula for SEO work so don’t expect anything to happen overnight… and if it does, question the quality of the campaigns along with Google’s guidelines and rules. A good SEO campaign is an investment into the future of your company, the results will come if the time is put in by your SEO team.

Rapid Increase

2. Being Offered a Cheap & Quick Fix – 
Similarly to expecting instant results, hoping for cheap SEO leads to questionable tactics being used to create campaigns. For example, if you were offered an SEO team for £100 and they did one weeks work BUT you saw results immediately, would the phrase ‘too good to be true’ come to mind? YES. That’s probably because it is. A cheap fix usually means bad back links, which can lead to your company being penalised by Google and dropping even lower on their rankings. Bad backlinks are usually used by cheap outsourced SEO companies who provide ‘quick & cheap’ work by cutting corners and putting your business at risk. A bad backlink can be identified as a spammy website, usually used by SEO ‘experts’ before the introduction of Google Penguin, that posts links to your website around low quality pages. This meant it was easy to trick google into believing all links were 100% authentic, however since Penguin has been released it means the ‘cheap & quick’ fixes don’t work as they can be detrimental to your brand.

Google Penguin

3. Keyword Stuffing –
Keywords can bring s ready flow of traffic to your website, especially if they are used correctly & researched well before hand. Stuffing of keywords leads to poorly written sentences, which in turn leads to clients and potential customers confusion. Keywords change often meaning they can be continuously changed or updated to make sure the SEO campaign is successful, so stuffing your website with them is both time consuming and makes for hard reading.

The best tools for SEO are patience and dedication, plus a small budget to help with PPC (pay per click) campaigns or any social media adverts you’d like to push. Some of your website’s stats and analytics can be measured using free tools online, here are some of our favourites:

Google Analytics
MozBar
Google Trends
Bing Webmaster
Google Search Console